A total wealth management approach measures risks and rewards seperately for the two types of assets- and considers emotions.

Most Family Businesses and single family offices around the world are still dealing with the aftermath of the financial crisis. Many are confronting an interesting problem: a significant shift in allocation of the family’s total wealth between operating assets ( the business or other mostly illiquid investments) and financial assets ( the family’s liquid investment portfolio).

Read more of  “In Assessing Risk, Consider Financial and Operating Assets” by Francois De Visscher here.